Exhibitions and trade events are one of the most cost effective and proven sales and lead generation tools available to businesses today. There is no other marketing or promotional medium available that can place your company directly in front of thousands of qualified shoppers who are attending an event specifically to view, compare and purchase products and services. Exhibitions and trade events give you the ability to directly connect one on one, face to face with new and existing customers. You have the ability to promote yourself and your company, demonstrate your products, explain features and benefits, directly sell and take orders, plus you will receive immediate feedback that will assist you to understand your customers better.
Australian Events have been assisting businesses small and large for over 20 years. We have seen many incredible success stories and have watched hundreds of companies grow from initial business ideas into successful businesses and market leaders. There is no doubt that your business can benefit greatly from exhibiting at events. If you put the time and energy into planning your exhibition, use motivated, passionate and friendly staff, have great products and services, and are ready to work your stand hard for the length of the exhibition, you will succeed!
2016 EVENT STATISTICS
Statistic data received from 2016 exhibitors and visitors who subscribed to the event newsletter.
2016 EXHIBITION DISPLAYS
The 2016 event attracted 181 exhibiting local and national companies, filling over 42,490 square metres of exhibition space at the Cairns Showgrounds, Cairns, Queensland Australia.
SQ/M DISPLAY SPACE
2016 EVENT PATRONS
The 2016 event attracted 14,324 patrons over the three days. Patrons came from around the local region and many others traveling from across Far North Queensland to attend the event. Patrons were offered a free return pass, allowing them to return to the event for the entire three days for the one low entry fee.
2016 EVENT GUIDE PUBLICATION
EVENT GUIDES PRINTED
Australian Events produced 33,000 full colour Event Directories, with 24,000 which was inserted into the Cairns Post and distributed throughout the Cairns Region. A further 9,000 copies of the Event Guide were printed and handed out to attendees at the entrance to the event.
2016 Exhibitor Survey Results
Was the Expo important to the promotion of your business ?
- Yes 96%
How would you rate the sales and leads at this event ?
- Good – Excellent 70%
How would you rate the Event promotion ?
- Good – Excellent 89%
How would you rate the Events success overall ?
- Good – Excellent 78%
2016 Exhibitor Testimonials
The event of well organised and it was great to see all the displays of other products in our industry.
As always this event is widely advertised and attracts a seriously good crowd. The variety is excellent, something for everyone.
By Far the best show for my Alu-Cab products as well as giving people the opportunity to see my Quick Pitch Camper.
Great event, great people, great opportunity – very professionally run.
This was the first time in many years that Austek Communications has participated in the Cairns Home Show. I found that it was beneficial to get the Company name and products out to the Local people and Businesses. I look forward to participating again in the future.
From start to finish arranging our stand at the expo was easy and professional. At the event itself we had a steady stream of customers every single day all day. We were able to appeal to a larger demographic and demonstrate a massive range of what we offer and educate potential customers on exciting new products. We will definitely be attending in 2017.
2016 Visitor Survey Results
How would you rate this event overall ?
- Good – Excellent 86%
Would you recommend this event ?
- Yes 75%
How would you rate the Entertainment?
- Good – Excellent 52%
Are you likely to attend the Event again ?
- Yes 82%
Do you intend to make a purchase at a later date from an exhibitor you saw at this event ?
- Yes 61%
Main Products of Interest
Data provided by polled patrons at the 2016 Cairns Home Show and Caravan, Camping and Boating Expo.
- Camping Equipment & Accessories 67%
- Caravans 48%
- Home Products and Accessories 45%
- Camper Trailers 43%
- Vehicles, Auto and 4×4 Accessories 40%
- Outdoor Living Ideas 25%
- Boating, Fishing and Tackle 25%
- Tourism / Holidays 20%
- Motorhomes 16%
- Other 3%
2016 Visitor Testimonials
Came away with all I needed to know regarding caravans and boats.Martin
I was pleased to pick up some great items for my upcoming camping holiday.Shirley
Looking at traveling around Australia in the near future so the Expo was well worth the visit.Dave
As I was working until 2pm Sat & Sun the Passout the allowed me to return on the 2nd day was great.Mal
Very informative and varying range of exhibitors and left expo with a better knowledge of what is available and suppliers.Cameron
Wife and I had a great time, much better than past years. Several purchases made, large one to come later in the year.Robert
The expo gave us a great taste of things that we may need to consider to enhance our camping and caravanning trips.Jan
Very informative from the vendors on their products. The expo was well organized will be attending again next year.Darryl
Great Event Cairns, well done. I like to keep up to date on what is available even though I have most of what I need Thankyou.Bryan
Was pleasently surprised at the number of caravan manufactures that attended and also the effort that was put into this year’s displays.Bill
2016 VISITOR EMAIL NEWSLETTER
EMAILS SENT OUT TO SUBSCRIBERS
Our popular Email Newsletter Club consists of patrons who have joined to receive information about the event. Featured exhibitors, list of exhibitors, Entertainment, Competitions and Prizes were continually promoted within these emails sent out daily and weekly leading up to the event.
2016 Website Statistics
8 weeks out from the event
From 18th March to 15th May 2016.
First Time Visits
Website Page Views
(WEEK OF EVENT)
The website page views was collected from www.cairnshomeshow.com.au on the week of the event. From the 9th of May to the 15th of May 2016.
Monday 9th May 2016
Tuesday 10th May 2016
Wednesday 11th May 2016
Thursday 12th May 2016
Friday 13th May 2016
Saturday 14th May 2016
Sunday 15th May 2016
2016 Facebook Event Page Statistics